When it comes to SEO, creating backlinks and social links is just a part of the entire game. A big part of the SEO game is internal linking which a lot of people don’t focus on. As a result, their organic traffic starts to drop and they might be blaming the Google Algos for the same.
But Wait for a Second! The real culprit is improper internal linking that can drop your rankings as well as traffic. Doing internal linking properly can increase both your organic rankings and traffic. So, let’s have a look at the least discussed SEO factor that can fetch you some promising results.
What Do We Mean By Internal Linking in SEO?
When someone creates links that point out from one blog post to another within the same domain, then such links are generally known as internal links. These links help Google Spiders to fetch our blog’s data properly and thus, it helps our blog to appear better in the search results.
Along with this, it also passes link juice from one blog post to another, which in result also helps to increase the authority of our blog. Let’s take an example to understand it better.
Suppose, you wrote a good blog post having some quality backlinks, but still it’s struggling somewhere in the third or fourth position. Since you’re already getting a lot of links from other blogs, so now, you can create some internal links to pass the link juice from one page to the target blog post. This will ultimately enhance your authority and rankings.
How Can I Start Doing Internal Linking?
The very basic rule to create internal links is to interlink the pages that relate to each other. For example, if you’ve written a blog post on On-page SEO and the other one on Off-Page SEO, then you can interlink both of them as both the blog posts relates to each other.
It’s pretty much up to you to add internal links to your blog posts. You can add as many internal links you want until they are relevant to the topic being discussed in a given blog post. The first thing that you’ll need to do is to find out the pages with low inbound and outbound links.
Once you’ve got those pages, the next thing you’ve to do is simply update them with relevant content and links and that’s it, your entire job is finished.
Finding Pages with Low Incoming Links
The first thing that we will need to do is to identify the pages with low incoming pages. For this purpose, we can use Semrush as it has a builtin tool to find the pages with low incoming links. If you’re not willing to purchase its subscription, then you can get its 14-day free trial to perform the task.
- Go to Semrush.com and get its 14-day free trial.
- Click on the Site Audit option that you’ll find in the left menu.
- Enter your domain name and run the site audit.
- Within a few seconds, you’ll see the complete analysis of your website on the screen.
- Tap on Pages with Issues.
- Scroll down and under the Notices section, you’ll find an option saying that several pages are having one or fewer internal links.
- Tap on it.
- After this, you’ll see a list of pages having internal linking issues.
Alright, guys! you’ve got some pages having less number of internal links. It’s time to find some pages from where you can point out links to these pages.
Finding Pages with Low Outbound Links
To find pages with low outbound links, you would require the premium version of the Yoast SEO plugin. The Yoast premium will help you to recognize the pages having less number of outbound links. Here’s how you can find pages with low outgoing links using Yoast Premium plugin:
- Install and activate the Yoast plugin.
- Go to the Yoast’s tools section and enable Text links option from there.
- Now, go back to your WordPress dashboard.
- Under the Posts, tap on the All Posts option.
- On the next screen, you’ll see all the blog posts that you’ve published till now.
- Here, you’ll see two columns next to the featured image column.
- You can refer to these two columns to find out the pages with low incoming and outgoing links.
- You can also arrange them in ascending or descending order.
Alright, you’ve successfully discovered the pages having low incoming and outgoing links. Now, all you have to do is just pay attention to these pages and interlink them to improve the interlinking structure of your blog.